Comment 30495

By Crln (registered) | Posted April 25, 2009 at 12:36:35

I read an interview with a TV guy (Peter Berg, creator of Friday Night Lights & Wonderland) who suggested that, as well as shifting towards television-on-demand, the TV industry might be going back to the "old days of television" when a company would sponsor a show directly. He gave the examples of Applebee's sponsoring FNL and Staples sponsoring The Office, in return for product placement. This was in response to the whole internet/Tivo commercial-skipping issue, and the problems with the current ratings system, not to the economy. He seemed to think this might lead to a positive shift in terms of freedom to be creative/edgy. I don't know what that'd mean for the networks, though.

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