Comment 37161

By shaddupsevenup (registered) | Posted January 20, 2010 at 10:36:09

I am sorry I missed this, I had planned to go but was unable to make it. I find these types of discussions fascinating. I always go back to McLuhan's Hot vs. Cool mediums, which he said were on a spectrum. Hot media is like tv, where the news is broadcast, it's one way, and there's very little interaction between the consumer and the broadcaster. Cool media has more interaction, and requires more analysis and input from the receiver. So print media would be cooler than tv journalism, but blogs are even cooler than that. I had a TA in Communications state in a class that blogs were basically useless as a means of communicating important information. I was aghast. I pointed out several instances of bloggers completely shaming mainstream media in breaking BIG news.

In terms of revenue, I think people are very much burned out on corporate mass advertising. A lot of people have been laid off by these corporations, and have watched their jobs go overseas. I find it interesting that since corporations have made their workers dispensable, the workers have responded by selling to each other via Craigslist, Ebay, and Kijiji. That said, I don't have any answers for print media or advertisers on how to achieve greater access to smartypants blog readers, nor am I inclined to come up with any.

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